Change language

Publishing and media under lockdown

The Mondadori Retail view of the ‘new normal’

 Share on Linkedin              

Francesco Riganti

A graduate in Business Management - Marketing, at the L. Bocconi University, Milan, Francesco Riganti started his professional career in the marketing area of Coca-Cola Italia, before moving to Vodafone in 2000 to follow the launch and management of the loyalty programme. In 2004, he joined Sisal, leader in gaming retail, as head of Superenalotto before continuing as Trade & Marketing Manager, launching the new business of the Sisal Pay services. In 2008, he continued his experience in gaming with the position of Marketing Director at the Campione d’Italia Casino, managing all the relaunch activities of the gambling house. In 2010, he started a consultancy business developing marketing and communication projects for companies in the retail, entertainment and gaming sectors. He has worked for Mondadori Retail since October 2013 and currently covers the position of Marketing Director and is responsible for all the marketing and communication in physical channels and on-line, digital and social media, advertising, events, loyalty and CRM.