Everywhere Shoppers and the importance of multi-channels

The evolution of the purchasing paths of modern consumers with shops, on-line, mobile and social media

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Stefano Fedeli

As Multi-channel Director, Mondadori Retail, he is concerned with eCommerce and all the integration initiatives of the real and digital channels of Mondadori Bookshops. He is an expert in On-line and Retail and has worked with various companies on the optimisation of the Customer Journey of multi-channel customers and the implementation of digital strategies in line with the evolution of consumers’ needs.